Stop being a "player" ?

okay, i am a natural flirt, it is just how i communicate with males (even sometimes with females, but im not bi or a ), it is just how i talk to the opposite . i would not say i am OVER flirty with every man i take to, to me it is just being friendly, a bit cheeky and making them laugh, since that is my personality. But then they all say i am "leading them on", and i have not done anything to make them think that, i am only being friendly, but if i was not friendly then they would not have talked to me or been my friend. If i dont communicate the way i do then they wouldnt have liked me (as a friend) because i am just being nice. you wouldnt like someone who was unfriendly or offish or not nice. i have been described as having a "heart of gold", im just a nice person! and then they say i am leading them on, and then get really angry at me, cause a lot of stress and then stop talking to me. i dont have that many guy friends because they all seem to get "led on" by me, and i am not doing anything to make them think that ! i am good looking, but i do not understand why no men will just be friend, because they all fall out with me eventually.